Superior products may be differentiated from their competitors in their functionality, availability, durability and many other dimensions of value. When making their purchase decisions, customers not only expect access to the product at a given moment in time, but they also have varying expectations concerning the use and lifespan of the product. With advanced technologies [...]

How could you evaluate something, which you know nothing about?  Young people are facing this situation, when forced to make far-reaching future choices with studies without knowing anything about the work life. Opinions and perceptions are based mostly on media or word of mouth. As steel industry is maybe not the most burning topic in [...]

Technology has the power to change the world and even us human beings. And yet, even when new technologies are introduced, their role in the bigger picture is still far too often not understood. And if you are making a normal everyday decision, it might seem a waste of time to reflect what the world’s [...]

Far-reaching lighter booms, tipper-bodies that last longer, chassis structures and dump trailers that benefit from high-strength and wear-resistance are all examples of great structural design. Great structural design, on the other hand, would not be possible without ultra-high-strength steels with better combinations of strength, toughness and weldability. However, it is not all about the material. [...]

A couple of weeks ago we had the chance to dive into the world of Ruukki’s steel making at the Raahe steel mill through a TV programme, Megafactories in Finland. The Raahe steel mill is a gigantic production site that produced 2.3 million tonnes of steel and was responsible for 94% of Ruukki’s 12 terawatt [...]